Branding
Branding is more than a logo, a slogan, a mascot or an ad campaign. A brand is an enduring platform that articulates an organization's unique identity and point of view. It helps an organization connect with many broad, diverse communities through informed and relevant interactions.
Each member of the Dietrich School community has a responsibility and opportunity to represent the values and mission of the school both on campus and out in the world. Consistency with messaging aligned with the strategic priorities of the Dietrich School and visual identity through websites, print materials, and the use of approved marks will ensure that the Dietrich School brand is maintained with authenticity. Building and managing a great brand isn’t just the work of our team. It’s something we all participate in, every day, in all the ways we represent Pitt and the Dietrich School.
The Dietrich School constitutes the liberal arts core of the University, and houses many unique departments, programs, centers, and people. Since we are a part of the University of Pittsburgh we must also adhere to the standards set forth by the University to maintain a united presence and message.
For more information about the Pitt brand, visit brand.pitt.edu. This site includes information on crafting content, design, messaging, and templates and resources. For help navigating and implementing the Pitt brand, contact Amanda Gilman, assistant director of communications. We can assist with departmental marks, logo requests from outside organizations, design templates, and much more.
Each member of the Dietrich School community has a responsibility and opportunity to represent the values and mission of the school both on campus and out in the world. Consistency with messaging aligned with the strategic priorities of the Dietrich School and visual identity through websites, print materials, and the use of approved marks will ensure that the Dietrich School brand is maintained with authenticity. Building and managing a great brand isn’t just the work of our team. It’s something we all participate in, every day, in all the ways we represent Pitt and the Dietrich School.
The Dietrich School Brand Pillars
- Students have more academic offerings to explore.
- Students are part of a connected community.
- Research is for every student.
- Our personalized approach will enhance a student’s education.
The Dietrich School constitutes the liberal arts core of the University, and houses many unique departments, programs, centers, and people. Since we are a part of the University of Pittsburgh we must also adhere to the standards set forth by the University to maintain a united presence and message.
For more information about the Pitt brand, visit brand.pitt.edu. This site includes information on crafting content, design, messaging, and templates and resources. For help navigating and implementing the Pitt brand, contact Amanda Gilman, assistant director of communications. We can assist with departmental marks, logo requests from outside organizations, design templates, and much more.